What Google does to the online world is the last thing on your mind. The fact of the matter is that their moves affect every business trying to market themselves.
Who cares? So what?!
You should care about the online trends that are evolving the “Interwebs.” From the SOPA & PIPA bills to the changes Google has implemented, you need to recognize the importance of the news and changes that occur.
If it’s just monitoring our blog or checking credited social media blogs, you need to keep tabs on the game they call online marketing.
Now let’s get to the recent changes to Google.
Google+ was supposed to be the featured social network that disrupted the industry. The move was supposed to make the search engine a “social engine.” All businesses had to do was fill out the page completely connect with network it generated. Instead, it was merged with Google Places in hopes to keep the dream of the network alive.
Google is also knocking down websites that apply too many ads to their sites. What does that mean? Who knows…? What we do know is that your business needs to have a solidified presence on reputable sites that won’t take a hit from the revision.
Keep in mind that these are only a couple of more than 500 changes Google applies each year. Keep your ears perked and be aware of who is changing the game.
Has your online presence been affected by recent changes? Feel free to share more tips and information with other businesses in the comments section.