It’s no secret that social media continues to be a great way to market your business. Success can be measured by “Likes” on your page or retweets of your tweet. Either way, it’s more than just posting general information about your business.
Post Solid Content
Connect with your fan-base by posting events that are happening at your business. Be innovative with the content you use to interact with your network.
For instance, are you currently running a contest? Let your fans know about it on your profile. Announce the winners and the prizes they have won. This could help gain more awareness and an increase in sign-ups during your next contest.
Is there a product you are thinking about removing? Ask your audience if it’s worth keeping around. Changing hours? Create a poll on Twitter to ask your fans if the new times would be popular.
Fans love to engage, especially if they have a say in a business they “Like.”
Interact with Your Network
Interacting with comments means a lot to someone who likes your business page. If they ask a question or send a message, be sure you respond in a timely manner.
Overall, social media provides free outlets to converse with people who are fans of your business. They become loyal fans who help spread the word about your business.